If you are an established business owner, you must be well aware of the fact that SEO and website design are naturally linked. This means that design of a site plays an integral role in the ranking of a site across major search engines. In case, the design and marketing team does not work in tandem, it can be very harmful for a business. Wondering, How? Well, it can affect the ranking of a site. Obviously, poor ranking won’t increase visibility or bring traffic to a site. So when you plan to hire the services of a SEO Toronto team, make sure they work closely with the web designing team.
Having said this most businesses would be wondering what if they don’t need the services of a website design team. They might have already a well designed website. For this kind of cases, it is important for businesses to ensure that their site has been designed keeping SEO in mind. Or else, it can cause problem for them later on.
How Website Design and SEO Can Be Synchronized?
It is important for businesses to take the help of SEO Toronto experts. They will come up with proper marketing strategies in order to help a site rank well. On most occasions they coordinate with the design team in order to create a stunning website that is not only user-friendly but also search-engine friendly.
Now take a look into some important factors that would help to ensure that the web design is not affecting the SEO efforts. The factors are mentioned below:
Understanding Usability Factors
Search engines tries to provide best possible results to the users who are searching for something on a particular platform. It is one of the best ways to assure clients remain satisfied and comes back. From a practical level search engines reward sites which provide users with a great experience. A good website should try to focus not only on desktop usability but also on mobile usability.
Design for Content Discoverability
Content needs to be discoverable in order to be crawled and indexed by the search engines. If the content is not found it would become difficult to get the pages ranked. SEO Toronto team knows it well that from the prospect of website design, a website needs to be intuitive. From SEO point of view, pages should be easily crawled and links should be distributed. Important content should always be at the top of the page.
High Quality Content
Content tells search engines what the page is all about. SEO now deals with quality content instead of keyword stuffing at landing pages. Quality content can be initiated right from design and site structuring. Hence, remaining cautious is mandatory while creating content,
Cautious while Website Design
Redesign can be dangerous for SEO. Hence, while redesigning a site, suggestions from SEO Toronto experts should be taken. They may ask to crawl through the current site and all pages. The pages which ranks top should be noted down and high value content is used in the new site.
Keeping the aforementioned points in mind can help any business to rank their website well across the search engines. When you hire a SEO Toronto team, make sure they follow the tips and works with the design team. Here are 4 factors to consider when hiring a digital marketing agency.